Privacy policy

Effective date: September 12, 2026

This Privacy Policy explains what personal information Vuzila LLC ("Frilys", "we", "us") collects when you visit frilys.com (the "Site") or buy from us, how we use it, who we share it with, and the choices you have. We keep this simple and we do not sell your personal information.

1. What we collect

Information you give us

Order information: name, shipping and billing address, email, phone number (if you provide one), the items you bought, and payment details. Payment card numbers go directly to our payment processor and never reach us; we see only the payment method type and the last four digits.
Account information: if you create an account — email, name, addresses and order history.
Messages: what you send us by email or through the contact form, including photos of your room or wall if you choose to share them.
Reviews and content: reviews, photos or videos you submit.
Marketing preferences: whether you have opted in to marketing email.

Information collected automatically When you visit the Site, we and the tools we use collect device information: IP address, browser and device type, time zone, the pages you view, the products you look at, how you arrived at the Site (referrer) and how you interact with it. This is collected through cookies, pixels and similar technologies (see section 5).

2. How we use it

To take, fulfil and deliver your order, process payment, send order and shipping emails, and handle returns and the thirty-night guarantee.
To answer your questions and provide support.
To screen orders for fraud and risk.
To run and improve the Site — understanding which pages and products work and fixing what doesn't.
To send marketing email only if you opted in, and to show you advertising for Frilys on other platforms based on your visit (you can opt out — section 6).
To comply with legal obligations (tax, accounting, responding to lawful requests).

Where a legal basis is required, we rely on performance of a contract (your order), our legitimate interests (running and protecting the Site) and your consent (marketing, non-essential cookies), which you can withdraw at any time.

3. Who we share it with

We share personal information only with service providers who need it to do their job for us, and only for that purpose:

Shopify Inc., which hosts the Site, checkout and our customer and order records. Shopify's privacy policy: https://www.shopify.com/legal/privacy.
Payment processors (Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, as applicable), which handle your payment.
Fulfilment and shipping partners and carriers, which receive your name, address, phone number (if given) and order contents to pack and deliver your parcel. Our fulfilment partner may be located outside the United States.
Email and messaging tools we may use to send order emails and, if you opted in, marketing (for example Shopify Email or Klaviyo).
Review tools we may use to collect and display reviews (for example Judge.me).
Analytics and advertising platforms (for example Google Analytics, Meta) as described in section 5.
Professional advisers and authorities where the law requires it, to protect our rights, or in connection with a sale or reorganisation of our business.

We do not sell your personal information and we do not share it with third parties for their own marketing.

4. International transfers

We operate from the United States and our service providers may process information in the United States and other countries. Where your information leaves the country you are in, we rely on our providers' standard contractual safeguards.

5. Cookies and similar technologies

Cookies are small files placed on your device. We use:

Essential cookies — needed for the Site to work: keeping items in your cart, checkout, security and fraud prevention. These cannot be turned off.
Analytics cookies — to understand how the Site is used (for example Shopify Analytics, Google Analytics).
Advertising cookies and pixels — to measure our advertising and show you Frilys ads on other platforms (for example the Meta pixel).

You can control cookies through your browser settings; blocking essential cookies will stop checkout from working. Where the law requires, we ask for your consent to non-essential cookies before setting them. We currently do not respond to "Do Not Track" browser signals, but we do honour Global Privacy Control signals as an opt-out of targeted advertising where applicable.

6. Your choices

Marketing email: unsubscribe with the link in any marketing email, or email us. Order emails are still sent, because you need them.
Targeted advertising: you can opt out of interest-based ads via your browser cookie settings, the platform settings of Meta and Google, and the industry tools at https://optout.aboutads.info. Because the choice is stored in a cookie, you may need to repeat it on each browser or device.
Account: you can update or delete your account information by logging in or emailing us.

7. Your privacy rights

Depending on where you live, you may have the right to access the personal information we hold about you, correct it, delete it, receive a portable copy, and opt out of targeted advertising or the sale or sharing of personal information. We do not sell personal information; cross-context behavioural advertising through pixels may count as "sharing" under California law, and you can opt out as described in section 6 or by emailing us.

To exercise any right, email hello@frilys.com with the subject "Privacy request". We will verify the request (usually by matching the email you use with the one on your orders) and respond within the time the law requires — for California residents, within 45 days. You may use an authorised agent; we will ask for proof of authorisation. We will not treat you differently for exercising your rights.

California residents: in the last 12 months we collected the categories listed in section 1 (identifiers, commercial information, internet activity, and, if you gave it, geolocation at the level of a shipping address) for the purposes in section 2, and disclosed them to the service providers in section 3. We do not sell personal information and do not knowingly collect information from anyone under 16.

Nevada residents: we do not sell covered information as defined by Nevada law.

Residents of the EU, UK or Switzerland: if you order from outside the United States, you have the rights above under the GDPR/UK GDPR, and you may lodge a complaint with your local data protection authority. Our contact for privacy matters is hello@frilys.com.

8. How long we keep it

Order and payment records are kept for as long as needed for tax and accounting purposes (typically 7 years). Support emails are kept while your question is open and for a reasonable period after. Marketing data is kept until you unsubscribe. Analytics data is kept in aggregated form. When we no longer need information, we delete or anonymise it.

9. Security

We use Shopify's PCI-DSS compliant checkout, TLS encryption on every page, and access controls on our systems. No method of transmission or storage is completely secure, so we cannot promise absolute security; if we learn of a breach affecting you, we will notify you as the law requires.

10. Children

The Site is not directed at children. We do not knowingly collect personal information from anyone under 16; if you believe a child has given us information, email us and we will delete it.

11. Changes

We may update this policy as our practices or the law change. The current version is always on this page with its effective date; if a change is significant, we will tell you by email or a notice on the Site.

12. Contact

Privacy questions and requests: hello@frilys.com
Vuzila LLC, trading as Frilys
Registered address: 16192 Coastal Hwy, Lewes, DE 19958, United States